Exploring a new way to win in the hosiery industry chain

With the continuous development of the market, the competition between socks enterprises is no longer a point-to-point competition between products. The competition between supply chains has become the key to competition in the free market. From raw materials, blanks, bleaching and dyeing to brand marketing, channel management, logistics and distribution, and retail terminal after-sales service, in the process of integrating the hosiery industry chain, some companies in Datang began to segment the market and combine their own characteristics to create Some new business models. After years of development, these companies that dared to "eat crabs" have embarked on a fast-growing road. For this reason, this "in-depth investigation" let us walk into them and understand them together.

"The interaction between the upstream and downstream of the textile and apparel industry chain has never stopped. In the upstream and downstream combination of the industry chain, the advantages of each link are fully utilized. In the dynamic optimization combination, the effect of 1+1>2 can be obtained to grasp the value of innovation and seize New market initiative."

Vertical integration

Incorporating upstream links into the hosiery enterprise can not only save financial expenses, transaction costs and transportation costs, but more importantly, solve the problem that the industrial chain cannot keep pace with cost fluctuations. In the past, soaring labor costs, rising raw material prices, or sudden financial problems may cause major fluctuations in the cost of the entire industry chain. Controlling downstream sales channels in the hands of enterprises can reduce the loss of profits in intermediate links and increase profit margins.

The representative of the integration of the hosiery industry chain is Dangia. Through the integration of upstream, midstream and downstream resources, Dangia has chemical fiber, printing and dyeing, socks manufacturing, logistics centers and sales physical stores, and by controlling the industrial chain, it has obtained an absolute competitive advantage in the socks brand.

Downstream printing and dyeing was once a weak link of Dangia. Many socks needed by Dangia need to be printed and dyed by a printing and dyeing company, which undoubtedly increases its production costs and the quality of products is also restricted by others. In order to reduce costs and integrate the industrial chain, Dangia used technological transformation last year to turn the original factory road into a printing and dyeing workshop, which solved the problem in one fell swoop. Relying on the power of capital, Dangea gradually took control of the downstream, ensured brand quality and reduced costs.

In the midstream, Dangia has already built a Dangia production system that integrates design, manufacturing, sales, trade, display, and business. In the upstream, Dangia has also accelerated the development of new high-performance chemical fibers and mastered the production of chemical fiber raw materials. Autonomy.

According to Hong Dongying, the head of Dangia, if the hosiery industry chain wants to get rid of the low-end, it must take the road of integrated innovation. In other words, turn the industrial chain into a value chain and a golden chain—break the original division of labor in the industrial chain, establish a strategic layout thinking for the industrial chain, and extend the tentacles of innovation to include product design, raw material procurement, warehousing and transportation, Vertical and efficient integration of order processing, wholesale operations and terminal retail.